Last Updated: May 31, 2026 (Price & Content Verified)
Brian Luebben looks like the kind of guy who's said, "Hop in the Cybertruck, Shelly," at least once.
Nice hair. Big smile. Always drinking a beer on a balcony somewhere.
But does homeboy actually do deals and run businesses?
Or just host a podcast about doing deals and running businesses so he can sell you a mastermind about doing deals and running businesses?
Reddit's a bit skeptical.
They say Action Academy costs $9,150, Brian makes most of his money from the group itself, the content is basic, the coaches are mid, and it's more lifestyle brand than business school.
Let's hear Brian out though.
Read on for Action Academy reviews.
Brian started out as the corporate golden boy.
He was the #8 sales rep at Cintas, a Fortune 100 company that sells uniforms, workwear, cleaning supplies, and floor mats. The real kind, not the kind your ex treated you like.
On paper, life looked great.
Six figures, full benefits, a LinkedIn his mom and dad could cry happy tears over.
But Brian hated it.
Every Sunday, the scaries hit. Every week became a countdown to the next vacation. And even when he got away, he wasn't really away. He was checking email from the beach like a corporate cuck slathered in SPF 50.
Yeah, no.
So Brian started buying real estate, building side businesses, and creating cash flow outside of his job.
In 2022, he finally quit.
Then he spent a year traveling, lived on the Greek islands, and went after the life his old Cintas supervisor would've called "unrealistic."
Now he runs Action Academy, a community for six-figure high performers who wanna leave corporate, replace their income with cash flow, and move from employee to entrepreneur through bigger real estate deals and buying small businesses.
Three years in, Action Academy claims 600+ members, nearly $1 billion in acquisitions, and $428 million in deals done in 2025 alone.
Damn, Bry. Who's in the group, Kevin O'Leary?
He says their members are typically sales pros, lawyers, engineers, tech executives, CPAs, and operators.
People who make real money at real jobs - so they can afford the membership, no doubt - who want a way out.
They're supposedly closing million-dollar deals across small businesses like kitchen cleaning, home services, debt collection, and construction, plus commercial real estate plays such as self-storage, multifamily, mobile home parks, and boutique hotels.
More Action Academy stats:
- The average member deal size is $1.43 million.
- The average equity gained per member is $256,000.
- The average business bought by their members does $419,000 in annual profit.
So yeah.
Take your cute little $200-a-door rental portfolio and go sit quietly in the corner.
Oh, and Brian's own track record isn't too shabby either.
He says he built Action Academy from zero to eight figures, grew a travel and events company to $1 million a year, is currently rehabbing a $14 million boutique hotel in Florida, and has scooped up four other businesses along the way.
But this is where Reddit fake-sneezes and calls bullshit.
They're like:
"Yeah, it's easy to post dubs when your students bring you the deals and you get first crack at the best ones."
Maybe that doesn't bother you.
Maybe you shrug and figure you'd do the exact same thing in his position.
Bitches gotta eat, right?
If so, here's what Action Academy can actually do for you.
First, they sit you down one-on-one and build your personal wealth plan.
Your capital. Your skills. Your timeline. Your life.
By the end of month one, you'll know precisely what to hunt, whether that's a local leak detection biz or a trailer park in Albuquerque.
No more guessing or switching lanes every time a new podcast drops.
From there, they teach you how to find on- and off-market opportunities in your chosen asset class.
Then they plug you into their Capital and Community program, where members co-invest, partner up, and fund each other's deals every week.
Finally, there's the Deal Shield process.
Before you sign anything, your deal gets stress-tested by the team, the community, and their operators.
Financials. Structure. Risk. They look under every rock before you commit.
And after you close, their support stays with you through the transition, so you end up owning an actual asset - not another job.
One mastermind. One membership. Everything you need.
Cost?
Reddit says Action Academy runs $9,150 paid upfront for the year, or two installments of $4,750.
Whereas, someone on the Better Business Bureau quoted $9,750.
Hmm.
The offer makes sense.
If you've got more money than desire to die inside during your next annual performance review, I see the appeal.
But I keep coming back to the same question:
Is Action Academy helping members buy great businesses?
Or is Action Academy itself the great business?
Because if Reddit's even half right, it's the latter. And Brian sells the lifestyle harder than he sells the reality of owning a brick-and-mortar with employees, taxes, vendors, debt, and some chick named Eva who calls out sick every other Monday.
For almost ten grand, I need more than balcony beers, vague proximity, and borrowed jargon.
I want a real shot at the leads, not the scraps after the top of the food chain goes back for seconds.
But look, Brian's not dumb.
He's articulate, he's built a big audience, and plenty of members are closing legitimate deals.
It's just that the spread between "you might win" and "Brian definitely wins" is a little wider than I'd like for the price.
I'm giving this a 7.5/10.
Not lower because the bones of the program are strong. Not higher because the founder economics are louder than the student outcomes.
Q&A
Q: What does Trustpilot think?
A: That Action Academy deserves 4.6 stars after 31 reviews, with 97% of them being 5-star. People talk up the network, coaching, deal support, resources, accountability, and just being around others who're actually buying businesses and real estate. That said, 31 isn't a huge sample size. And most of the praise is pretty generic. More "the community is amazing" than "I bought a cash-flowing business and moved to Maui."
Q: What about BBB?
A: There's a May 2026 Scam Tracker report from someone who says they paid $9,750 and felt misled. They claimed Action Academy promised capital partners, experienced coaches, and real business-buying support, but didn't deliver. They also said the "no money needed" pitch was overblown and that there were more upsells after they joined. Important: that's one user-submitted report. Not a court ruling. Not gospel. But given Reddit said similar things, I wouldn't ignore it either.
Q: Action Academy alternative?
A: Same answer I always give: digital real estate. It costs way less, moves faster, and you don't have to turn into Codie Sanchez, collecting quarters from 13 laundromats just to cover your Verizon bill. Nope. Build simple websites, rank them in Google, and rent them to local businesses that want more customers. Watch this short video.