Last Updated: February 28, 2026 (Price & Content Verified)
Martine Lacroix reminds me of my fun aunt. My funt, as I call her. Though she’s probably not an alcoholic like funtie Patty.
Seriously though.
Last Easter I tried to go drink for drink with her and she had me tilted like a tombstone in an overgrown graveyard.
Anyways. Enough about my trashy family.
Let’s gossip about Short-Term Rentals Coach Martine Lacroix.
She made $267,000 her first year on Airbnb, and $5 million since, despite NYC suing her for running “an illegal hotel scheme.”
Read on for my Martine Lacroix review.
Picture this, painted by the soft-spoken guy with the afro:
- You make your own money.
- You’re your own boss.
- You can take care of your family.
- And travel and shop and eat out whenever you want.
You’ve got a happy little life paid for by Airbnb rentals that you don’t even own.
Beats working your buns off just to barely scrape by on your daily crust, doesn’t it?
Yeah, well, Martine and her mentees live this dream every day, thanks to Airbnb arbitrage.
Funny enough, Martine originally planned on becoming a lawyer. She even earned a Legal Studies degree from St. John’s University in Queens.
But ADHD had other plans.
She ended up getting fired from nearly every law firm in New York City where she worked as a paralegal.
HR: “You’ve slurped your last soup, bucko. Pack your shit.”
Martine: “It’s fine. I’ll see myself out.”
Thankfully, just before her last firing, she had listed her own home in Hell’s Kitchen (Midtown Manhattan) on Airbnb.
It was doing pretty good so she emptied her 401(k) – which was less than $20,000 – to secure and lease two studios on the Upper East Side.
Those three properties brought in over a quarter-million dollars in short-term rental income in their first full year.
Lawyer, shmoyer, right?
So she thought. But then 2020 happened and all her reservations were canceled. And by 2022, The Big Apple banned Airbnbs.
How’d she respond? Did she cry into a 20-piece nuggies, down a bottle of wine, and wake up job hunting?
Not a chance.
She took her Airbnb know-how and simply went into other markets.
Markets like St. Louis, Houston, even her first international listing in Dubai.
Because of her STR savvy and adaptability, Martine’s a multimillionaire.
Now she’s helping others walk the trail she’s blazed.
For example:
- One student didn’t even have an Airbnb account when she joined Martine’s program. Today, she’s got six Airbnb properties pulling in money.
- This other chick bought someone else’s mentoring, didn’t make a dime, came to Martine – now she collects $13,000 a month from a single property.
- Another dude’s got a four-bedroom in Houston that he projects will make over $110,000 this year.
Martine explains how the biggest mistake people make is they act like Airbnb, itself, is the industry. It’s not. It’s a subset of the hospitality industry.
Which is why Martine actually went back to school and got her graduate degree in Hospitality.
This gives her a better feel for stuff like:
- Seasonality
- Dynamic pricing
- Property analysis
- Distribution channel management
- How to delight guests and earn 5-star reviews
- And more
She basically creates mini-mes who can replicate her success in Airbnb-friendly cities.
Diving headfirst into Airbnb’s been the best decision of her life.
She hasn’t punched a clock since 2010, she’s visited over 40 countries, and yeah, it’s been one hell of a glow-up.
Martine Lacroix is listed on the Better Business Bureau as not accredited, not rated, and has no reviews and no complaints.
She’s not on Trustpilot other than a 1-star review she left for BookingTeam.com back in 2017.
Also AWOL on Reddit, which is definitely a good thing.
Martine offers a range of services to help you build your Airbnb empire, including her Booked & Busy Bootcamp, priced at $1,997.
At 100kFormula.io, she’ll teach you how to use ChatGPT to unlock up to $100k in 0% business funding in 60 days.
Martine gets a yes from me, but Airbnb? That’s a no.
I have to summon someone just to make me a sammy. I’m not built for all that.
And I also don’t love the idea of you running up six figures in credit card debt you may or may not be able to pay back before that 23.96% APR kicks in.
Q&A
Q: All of her websites are down and now she’s rebranded herself as “The Airbnb Funding Coach”?
A: Yeah. Other than a Stan store page that just links to her social accounts, seems like her whole funnel now is asking Instagram followers to comment “BUILD” so she can finesse you in the DMs about paying her thousands for an 812 Experian score.
Q: Why have so many Airbnb gurus suddenly pivoted?
A: The general consensus is that margins got thinner, rules got stricter, and every city with decent demand got oversaturated. Which means every “Airbnb freedom” expert suddenly remembered they were actually more knowledgeable at something else they could sell for $5,000.
Q: Okay then, how do you make money, hotshot?
A: I write about stuff that I know will get leads once I’m ranked in Google, and then I find businesses who want those leads and charge them thousands of dollars a month. Watch this video if you’re interested.