Leah Kay Hyder – formerly Leah Kay Krabbenhoft, until Matt swooped in like a seagull on a boardwalk french fry – loves letting you know just how fabulous she is.
She zips around in an R8, skis the finest slopes, swings Louis V bags like they’re Target sacks, and bounces from beaches to mountains to Tokyo while the rest of us debate splurging on guac at Chipotle.
Skrrt skrrt!
She built a multimillion-dollar ecom brand called Soulvation Society, selling hair ties, headbands, scrunchies, combs, beanies, and now even some clothes, because why the fuck not?
Read on for my Leah Kay Hyder review.
Just in case you doubted her greatness, homegirl paid for a Forbes article and reminds you she’s a Top Colorado CEO (huh?) every chance she gets.
Her favorite meal?
Organic kangaroo loin, flecks of stardust, and whispers from a sleepy forest.
Now. What’s lil’ miss ‘I turned hair ties into $12 million’ got lined up for us?
Brand Builder Academy – a $997 course that’ll teach you how to start and scale your own ecom brand that makes sales on autopilot.
But before you swipe your card, let’s take a trip down memory lane.
It’s 2019.
Leah’s broke. Down to her last $300. Cramped in a tiny apartment with a roommate, wondering how she’s gonna pay her bills at the end of the month.
She looks around and sees her sewing machine and some spare fabric, and she’s like, “Why not make some headbands to sell?”
It made sense.
She was always wearing headbands to tame her crazy-ass hair.
But instead of walking us through the grind, the failures, or the late-night sewing sessions, she skips straight to: ‘$12 million in sales later, here we are.’
Oookaay.
So, how does she say to replicate her success?
Her method boils down to picking a product that’s:
- Low risk
- Inexpensive to launch
- Able to get results within 30 days
It can be handmade, white-labeled, or manufactured. Start where you are and work your way up – like Leah did.
Right, got it.
Next up? Getting eyeballs on it.
That handmade organic tallow soap ain’t gonna sell itself – unless, of course, you manifest hard enough. In which case, go off, girl.
Are you just supposed to sit there, refreshing Shopify like a degenerate at a slot machine, hoping someone magically stumbles across that one Instagram post you threw up last week?
No, dumbass.
You’re gonna tap into other people’s audiences for exposure – Leah’s specialty.
Hit up microinfluencers. Send them free product. Get them to shout you out on social media.
That’s literally all Leah did to rocket to $10k months in her first 90 days.
The more you do this, the more sales you’ll make – plus, you’re building your email list while you’re at it.
From there?
Take some of your profits, pump them into ads, and crank that shit. Worked for Leah. Next thing you know, $100k months.
Run it up, run it up!
Now, for the final boss move.
Email your customers and get them to sign up as affiliates to push your brand. Not only do they get a kickback on every sale they refer, but some of their sales will sign up as affiliates too.
And just like that, the whole pyramid sche – oops, I meant flywheel – keeps spinning.
Imagine sleeping in, no alarm, and all of a sudden you wake up, check your phone, and boom – $500 in orders.
And while that was happening, you were off in dreamland, reliving that time you skipped into social studies, Trapper Keeper in hand – until, uh-oh, you trip and eat shit in front of the whole class.
And fucking Harper had to point and yell, “TIMBERRR!”
Not that that happened to me or anything.
Point being – yeah, autopilot.
Alright, fine, I dragged Leah a bit. Came in skeptical, but I’m leaving impressed.
Not sure why Reddit’s so salty about Brand Builder Academy when we’ve got absolute buffoons out here slinging courses on businesses they’ve never built.
This chick actually did the thing.
Game recognize game.