Monica Little believes Etsy is the fastest and easiest way for small business owners like you to get in front of as many people as possible in the growing online shopping world.
Monica got a business degree, got out, took a corporate job in marketing.
She was working 40, 50, 60 hours a week, learning a lot but getting burnt out faster than a blunt in Snoop’s studio.
On the side, she was creating this little organic skincare line.
She started posting about it on social media and then made her way onto Etsy.
All of a sudden, people started buying her products.
Holy smokes, she thought, this could actually turn into something.
That it did.
Monica grew it from passion project to multiple six figures, left her corporate gig, and now sells on Etsy full time.
She’s had more than 5,000 orders. Not bad for being in one of the most saturated niches that exists.
Call Monica biased but Etsy is your FastPass to freedom.
Doesn’t matter whether you sell a digital product or do print on demand or sell candles or jewelry or books or cutting boards or anything in between.
Instead of spamming social media, slogging away at markets on the weekends, and yanking and pulling customers to your website, why not position your products on Etsy and have buyers come to you?
- Etsy is the one platform that only sells unique items made by small businesses.
- Last year Etsy did $2.3 billion in revenue, up 35% from the previous year.
- Over 82 million people are active buyers on Etsy.
- Over 32 million use the app each month.
- Last year Etsy spent $560 million on marketing to promote the platform.
The shoppers are there. To cash in, you just have to work the algorithm like Candy McSparkles on a stripper pole.
How? It’s less about SEO, title tags, and geekery, and more about what the customer needs plus giving them the confidence to buy from you.
Appearing in the search results is a matter of optimizing for the specific keywords would-be buyers are typing in on Etsy.
Attracting them to your listing is a function of pulling all of Etsy’s marketing levers to stand out from the competition.
For example:
- Are you a Star Seller?
- How many reviews do you have?
- Are you offering a discount?
- How ’bout free shipping?
- Does your image outpull the others?
Just getting clicks isn’t enough though. Now you have to confirm their expectations, Monica says.
Overshare, overcommunicate.
These people wouldn’t know you if you wore a name tag with neon lights.
- Why should they give you the time of day?
- Are your photos telling the right story?
- Evoking the right emotion?
- Is your description answering all their questions?
- And addressing their concerns?
- And making them feel comfortable?
If so, all that’s left is trust.
This is where reviews come into play. Frequent, recent, detailed 5-star reviews turn browsers into buyers and make Etsy even more likely to favor you in the search results.
Seems like a Catch-22, doesn’t it?
You need reviews to get sales but it’s hard to get reviews if you’ve never made any sales.
I guess that’s what Monica Little Coaching is for.
Once you pay her, she’ll help you overcome the tough stuff.
The first product she’d like you to buy is called Etsy Algorithm Secrets.
For a cost of $97, this mini course is your guide to blowing up on Etsy. Go from being overlooked to having consistent new customers that are hooked; just follow Monica’s lead.
I like Monica, but I would do my taxes in crayon before selling on Etsy.
Too many rules, too restrictive.