Pedro Adao is the founder of 100X, an eight-figure Kingdom entrepreneur, and the top challenge expert on the planet.
Or at least, that’s what he put in his Instagram bio.
But what’s his backstory? How did he get here? Is he legitimate, or just another “Jesus is my bestie so you can totally trust me and give me all your money” type of gurus?
I did some digging for this Pedro Adao review.
Here’s what I found.
Pedro’s parents immigrated here from Portugal. They grew up in the Bay Area.
Pedro was a good kid. Got good grades, played tennis, involved in music.
Goes to college, gets an economics degree.
Shortly after graduation, he gets married, buys a house.
He’s only 22. Hungry, ambitious, wants to learn, wants to grow. Starts climbing the corporate ladder.
By 28, though, he’s got kids, he’s over the commute and kissing corporate butt.
Gets introduced to real estate, snags his licenses, starts appraising and selling houses on the side.
Soon he’s making more from that than his day job.
And yet, thanks to the programming he got from his parents, it still took him six months to work up the courage to quit.
It didn’t hurt that Pedro had recently been born again while attending the funeral of a family friend who passed away from breast cancer.
If not for his faith, he doesn’t know if he ever would’ve taken the plunge into full-time entrepreneurship.
Anyways.
He doubles down on real estate, gets into financial planning, life insurance, and eventually, meets these people who’re investing in notes.
Knew nothing about it, of course.
But the returns were too seductive to ignore. Even though he was well on his way to wealth, this looked like a shortcut.
Subconsciously, Pedro probably wanted to make a bunch of money in a hurry, to prove to his dad he’d made the right choice leaving his 9-5.
Unsurprisingly, the shortcut blows up in his face.
Pedro finds himself $3 milli in the hole, owes money to family and friends, he’s in legal trouble, his reputation gets shoved through a wood chipper.
Like, it’s bad bad.
“I wanted to die, bro,” Pedro admits.
“I’m very open about this. I was too chicken to kill myself. But I sincerely wanted to die,” he continues.
“Felt like my life was over, like I had nothing good to offer anybody. ‘Look at this big mess I made.’ Saw no way to clean it up.”
“And we just went through a season of having to fix all that, just work through, best we could, to kind of dissolve that situation,” Pedro says.
“And then got back to my field of favor, got back to the insurance industry, to financial planning,” he recalls.
“And then I started doing events. I was doing direct mail, offering dinner seminars.”
Pedro was basically inviting old people to free steak dinners to learn about retirement planning. Then he’d sell ’em into his services.
It worked pretty well.
But then he’s like: this is slow and outdated; why don’t I do something online?
So he writes a book, launches it with Facebook ads and a simple funnel, and it catches fire.
Here he is, three years after his lowest low, and now he’s at his highest high.
Has his first seven-figure year.
A few months later, God tricks him into running a free masterclass on what he calls Kingdom entrepreneurship, and boom, Mr. 100X was born.
“That was four years ago,” Pedro says.
“Now I’ve trained close to 400,000 people in over 100 countries.”
“I grew that business doing challenges, became known as the challenge guy.”
“Now I’ve gotten to work with Dean Graziosi, Daymond John, Ryan Deiss; literally the who’s who of digital marketing came knocking at my door, wanting to learn how I was doing these challenges,” Pedro brags.
“And there’s no other company that I’m aware of that has full-blown training, curriculum, coaching, workshops on how to crush it with challenges,” he finishes with.
So the guy scams in real estate, gets caught, then shifts to teaching other con artists like Dean Graziosi how to scam more effectively with challenges?
But it’s all good because of Jesus, right?
No thanks.