Last Updated: July 30, 2026 (Price & Content Verified)
Tyson Smith looks like the human form of Barstool Sports after three Jack and Cokes and a beer pong championship.
Yes. That guy.
Dollar Tree Dave Portnoy says there's an untapped real estate market right now where people are making $100,000 or more on a single deal.
Almost nobody knows about it. The competition is basically nonexistent.
Gee. An untapped market with no competition? That nobody knows about? Tell me more.
It's called luxury wholesaling.
And for anywhere from $2,997 to $50,000, Tyson will let you in on the secret.
Here's the full Lux Blueprint review.
Tyson started wholesaling in 2020.
Since then, he says he's done hundreds of deals across 20+ states.
His partner, Matthew Tooker, says his own luxury wholesale deals have made him millions in assignment fees, with some netting as much as $500,000.
Which sounds incredible.
Also mildly insane.
Like, did the retired orthodontist in Scottsdale just forget comps were public?
More on that in a sec.
For now, Tyson wants you to stop thinking about regular wholesaling, aka bandit signs, distressed sellers, and some guy named Dale asking if the foundation crack in his crusty three-bed, one-bath is "bad bad, or just regular old-house bad."
Luxury wholesaling, he says, is different.
Bigger spreads. Cleaner deals. Less competition. Affluent buyers. You don't have to hide your intentions. And sellers know what escrow is without needing it explained in crayon.
So how do you find these luxury deals?
Matthew says you can start by snooping around on Zillow.
Look at what new mansions are selling for in a rich zip code. Then scroll down and see what the developer paid for the old house they presumably bulldozed to build it.
Say they ponied up $1.2 million for the tear-down back in 2024, built something sprawling and modern in its place, then flipped the new build for $4.5 million.
That tells you something.
This developer has already shown they'll pay around $1.2 million for the right dirt in this pocket.
Cool. Go find similar old homes nearby with Zestimates under $1.1 million.
In theory, you can offer those owners over their Zestimate, make them feel like they won, lock the property up well below what the developer has already paid before, and still leave yourself room for a six-figure assignment fee.
Ah, I see.
So the orthodontist isn't stupid after all.
He gets above Zestimate.
The developer gets a juicy lot.
And the wholesaler gets a fat check for interrupting Dr. Blacker's Tuesday and convincing him it's time to let go of the house, the memories, and the pickleball court.
That seems reasonable.
But now for the actual grind.
Once you've got a list of potential properties, you skip trace the owners, load the data into a tool like Smarter Contact, and start blasting out feeler texts with ballpark offers.
Follow up. Work the leads.
If someone bites, you pick up the phone like a grown-ass man and sell them on the beauty of an off-market deal:
- No listing the home publicly.
- No strangers tromping through their kitchen.
- Nobody asking why Carrie from Pilates saw the house on Redfin.
- No closing costs.
- Just a private, fast, painless transaction that actually closes.
Basically:
You're selling speed, convenience, certainty, and the chance to net about the same without turning their house into a Nordstrom Rack where every nosy neighbor gets to paw through the merchandise.
Okay, pretend you've got a seller.
Great.
Who's buying?
Well, pop back over to Zillow and start stalking the money trail.
Find the developers who've sold new homes in that area over the last three years.
Call them up:
"Hey, I see you just sold that stunning place on Wingspan Way for $3.9 million. Looks like you picked up the lot for around $975K. Would you be interested in an off-market deal for a similar price around the corner?"
Brief. Specific. Value-driven.
That's the basic Lux Blueprint thesis:
Find the teardown math before the developer does. Get the seller interested. Bring the deal to someone with deep pockets. Collect a disgusting assignment fee for making the introduction.
Want Tyson and Matthew to hold your hand through the whole thing?
The entry-level Lux Blueprint course costs $2,997, with payment plans available.
It also comes with a 90-day guarantee: make 50 offers, and if you still don't think it was worth every penny, you can request a full refund within 90 days.
Fair enough.
But they don't stop there.
Because the Lux Blueprint Academy costs $12,000 per year for their Standard coaching.
And $50,000 per year for Premium.
Hope you were sitting down. Or at least near a soft surface.
Premium includes the Lux Boardroom group chat, biweekly group calls, proof-of-funds letters, EMD funding, surveys, and hopefully some Becky in the back of Tyson's Cullinan.
I mean, for $50K a year, right?
Obviously, I have to take off points for charging up to $50K. That's not "invest in yourself" money. That's "divorce if it doesn't pan out" money.
And there are no refunds on their $12K or $50K coaching tiers.
Ugh. No bueno.
But then Matthew and Tyson earn extra credit for showing you the ugly stuff. The nasty text replies. The awkward seller calls. The builders who won't give them the time of day.
The dusty, sweaty trenchwork they could have hidden until they had your money.
Which had me over here going:
Wait, who would even do this? Three bad calls and I'd quit and head straight to Dairy Queen to cry into a large Brownie Blizzard.
I guess that's why they screen for experienced wholesalers, huh?
Lux Blueprint gets a 7.5/10.
Expensive as sin. Not beginner-friendly.
But the model makes sense, these guys clearly know what they're doing, and I respect the hell out of them for not sugarcoating the process.
Q&A
Q: So are Tyson Smith and Matthew Tooker legit?
A: 100%. Watch their YouTube videos. Most of their content is them working deals. And they're damn good at it too. They can talk to wealthy sellers, pitch arrogant developers, roll with the punches, follow up without sounding desperate, and stay calm with six-figure spreads on the line. That's a very specific cloth to be cut from. As for me? Absolutely the fuck not. I got that thin skin, homie. What about you? Maybe don't yeet your life savings into this unless you can actually sell.
Q: What is Virtual Flip Formula?
A: Tyson's $6,800 "how to do normal wholesaling" program. Think of it as Lux Blueprint's older cousin who still lives at home and drives a Camry.
Q: Any dirt on Tyson Smith, Matthew Tooker, Lux Blueprint, or Virtual Flip Formula?
A: Not much yet. Lux Blueprint LLC was only filed in Arizona eight months ago, so it's too new to have built up a reputation either way. No BBB profile. One 1-star Trustpilot review calls them "used-car lot salespeople," but the guy only attended the free webinar. He never bought. That's kinda messed up. Virtual Flip Formula has more history. Reddit mostly bitched about the price. People said you'd be better off spending seven grand on marketing and actual deal flow. One buyer argued it could be worth it if you already have capital and wanna shorten the learning curve. And then there was one or two "It's a scam" comments, with no real evidence, as per usual.
Q: What if luxury wholesaling sounds profitable but miserable?
A: Then look into digital real estate. It's where you build simple websites, rank them in Google, and rent the leads to small businesses that want more customers. Watch this short video.