Luna Vega probably feels about Anthropologie the way junkies feel about meth. Like, “Gurl, don’t let me loose in there. I’ma be naughty.”
The eccentric, unapologetic New Yorker speaks her mind – ain’t no tail for her to tuck.
Luna believes Etsy’s the best way for beginners to make money online.
You don’t need to show your face on social media, build a fancy website, or figure out how to drive traffic. Right? Etsy’s already got the shoppers lined up for you.
She went from zero to $300k on Etsy in just one year – and says you can too.
Scroll down for The Etsy Selling Formula reviews.
Luna’s sold physical, digital, and print-on-demand products on Etsy – planners, t-shirts, ShineOn custom jewelry. If it’s trending, she’s vending (I’m not well).
The first thing Luna says you need to absolutely slay it on Etsy? Originality.
A lot of people see a winning product… and copy it. No, no, no. Just no.
If nothing catches their eye, consumers will click on a top listing loaded with reviews. Right? Nobody’s interested in your knockoff on page two with tumbleweeds blowing through your shop.
With print on demand, especially, everyone’s slinging the same stuff. Mugs, necklaces, what have you.
Figure out what customers want but aren’t getting from the competition.
Appeal to their reptile brain.
Sometimes it’s as simple as better messaging – make them laugh, make them feel seen. But whatever you do, stand out.
Luna’s second tip? Ride the waves.
Hop on Etsy and type in different keywords to see what’s popular.
Dissect the top performers:
- What are the products?
- Can you personalize them?
- What does the title say?
- Who’s it for?
- Who’s actually buying it?
- And for which occasions?
Now take that intel to Semrush and hunt for hidden gems like “a gift for the bride on her wedding day” that you could optimize for.
Next, plug those terms into eRank… and check the ranking difficulty on Etsy.
Create a list of “just right” phrases: keywords with decent monthly search volume, strong conversion potential, and low competition.
Zip zap, money in the bag.
Okay, so you’re riding the hot trends but adding your own twist.
What else?
Luna’s third tip might surprise you: Don’t niche down too much at first.
Take “wedding gifts” for example. Great niche… until Christmas rolls around. Y’know?
Luna suggests going broader. “I sell jewelry.” Or tumblers, t-shirts – whatever sparks your creativity.
By sticking to a product category instead of a narrow niche, you give yourself room to test, pivot, and adjust for seasonality.
It’s all about seeing what sticks and ditching what doesn’t.
And you can always add more products to your store as you go.
Treat Etsy like your playground. Do the monkey bars, go down the slide, spin on the merry-go-round – figure out where you wanna hang before the bell rings.
Once you’ve found your groove, that’s when you build your brand.
I must say, damn good advice. Print it, frame it, send it to your mom.
When you’re ready to go from meh to daily sales with Luna’s proven step-by-step system, grab her course: The Etsy Selling Formula 2.0.
What’s included?
- Advanced Print On Demand & Physical Products Training: Master selling both physical and digital products on Etsy.
- The Selling Formula 2.0: Reach $10,000/month without spending a dime on ads, and expand beyond Etsy to other marketplaces.
- Bi-Monthly Live Q&A Sessions: Get your listings reviewed and questions answered in real-time.
- 8 New In-Demand Ideas Per Month: Stay inspired and ahead of trends.
- 5+ Monthly Canva Templates: Fresh POD and digital product templates to streamline your workflow.
- Community Access: Share wins, learn from others, and keep it pushing.
- AI-Powered Strategy: Work smarter, faster, and cut costs.
- Unlock Free Traffic Sources: Tap into overlooked (but powerful) traffic channels.
- Etsy Upload Checklist: Never miss a step when listing products.
- Reliable POD Supplier List: A curated list of trustworthy print-on-demand suppliers.
- AI Prompts & Bonuses: Save time and boost creativity.
How much does The Etsy Selling Formula cost?
The regular price is $1,997, but if you sign up within 24 hours of Luna’s webinar, you can sneak in for $997.
Plus, there’s a 14-day conditional refund guarantee.
I’m greenlighting the hell outta this. If you wanna crush it with ShineOn POD jewelry on Etsy, this is the way.